The next time you need to convince someone (your marketing director, for example) of the importance of segmentation, consider pointing out the ready-built case study that is the cereal aisle of your local supermarket. It is a tour de force in category segmentation – these guys are pros…
Groan – a post all about blue sky thinking… But wait, I’m not about to witter on about what you think I’m going to witter on about!
At the risk of sounding like a ‘Sayings Nazi’, there’s yet another saying that gets right on my nerves. As with “if it ain’t broke, don’t fix it”, there’s undeniably a utilitarian motivation behind it’s invocation. It also benefits from being absolutely true in some cases. However true it might be in some cases though, I just don’t believe that it’s been properly thought about in most cases in which I hear it deployed.
I’ve just finished reading (well, listening to on Audible actually) Ben Goldacre’s Bad Pharma. Highly recommended, as is his previous book: Bad Science.
A bold statement – “SEO IS DEAD!!”.
Before I start getting hate mail; It isn’t, of course, but has it evolved out of all recognition? It’s in the nature of evolution that you can’t see it happening before your eyes but, given enough time, you end up with a very different beast. There was never a Homo Habilis that gave birth to a Homo Erectus, and yet, by degrees, the latter descended from the former.
There’s an old saying which really annoys me. I’m sure you’ve heard it, it goes “if it ain’t broke, don’t fix it.”.
It’s been over a year since our last blog post. And we’re supposed to preach the virtues of social marketing… Slapped wrists all round!
In our last post we spoke about the challenges of building a single customer view.