One thing we enjoy doing as a consultancy is helping companies to see how powerful their data is. Part of that turning seemingly meaningless or intangible numbers into something real, something that a person can grasp and has a relevance to them.
Here is a great example from Volkswagen of doing just that. Not only is it a great example of making data tangible, it’s a great example of using social networks in marketing and engaging with people. That said, Volkswagen have been good at engaging with people for a while now, check out thefuntheory.com for more examples – my personal favourite is “Bottle Bank Arcade”.
If you want to talk to us about how we can make your data relevant, please call us.