Category Archives: Blog

Fattening Pigs by Weighing Them

At the risk of sounding like a ‘Sayings Nazi’, there’s yet another saying that gets right on my nerves.  As with “if it ain’t broke, don’t fix it”, there’s undeniably a utilitarian motivation behind it’s invocation.  It also benefits from being absolutely true in some cases.  However true it might be in some cases though, I just don’t believe that it’s been properly thought about in most cases in which I hear it deployed.

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Content Marketing (nee SEO)

A bold statement – “SEO IS DEAD!!”.

Before I start getting hate mail; It isn’t, of course, but has it evolved out of all recognition?  It’s in the nature of evolution that you can’t see it happening before your eyes but, given enough time, you end up with a very different beast.   There was never a Homo Habilis that gave birth to a Homo Erectus, and yet, by degrees, the latter descended from the former.

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