As that old bloke from Spiderman said, “with great power comes great responsibility”. This applies as well to email marketing as it does to web slinging super villain scuppering.
Direct marketing email campaigns are a great way to maximise the value of your customer base, but if sufficient care isn’t taken, it could also be a great way to alienate your customers and push them away.
A properly targeted email marketing campaign will sell your brand, present the right product, to the right people, at the right time. It will understand the tolerance your customer segments have to email to maximise contact opportunities while minimising unsubscribe rates.
Our route map is tried and tested,
- Consult to understand the market, the products, the brand and the business
- Identify the most appropriate email marketing software or email marketing services, depending on whether you want to run your campaigns internally or outsource them
- Design a contact strategy for you, whether sales led or a CRM email newsletter
- Our graphic designers create an email template
- Our consultants build automated processes to fulfil the campaigns without intervention
- We deliver sophisticated analytic reporting so that we can track performance
- Our analysts will build logistic regression response models to maximise the return from your activity
To unlock the value in your customer data, please contact us.